8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
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