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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

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The Benefits of Earning Your APR

PRSay

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Guest Post by Dawn Buzynski.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

Younger digital marketers must understand that knowing the different tools is important but being able to communicate and lead strategy decisions is what will set you apart from your peers. If you weren’t doing what you do now you’d be …real estate or finance.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

We all know visual content is consumed faster and shared more often than text. Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications. The New York Post. The publication that no one admits they read, yet everyone does. The Skimm.

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