article thumbnail

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. But just imagine over 200 million users divulging information like fitness goals, caloric intake, apparel tastes, nutrition details, workout preferences, and sleep habits… all while engaging with your content.”. There is a deluge of content.

article thumbnail

Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

Apparel 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Turning Trash into Treasure

Mindful Marketing

” The main benefit of upcycling, or “ creative reuse ,” is intuitive: Items that may have otherwise ended up in a landfill, gain new useful life, thus both reducing waste and the need to expend the resources to produce as many new products. ” “Apparel was responsible for some 2.1 consumer throws away 81.5

Apparel 65
article thumbnail

Best and Worst PR Campaigns of 2022

Prohibition

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! For our first campaign round up of 2023, we’re starting with a throwback!

Fashion 62
article thumbnail

Singles’ Day on Chinese Social Media

Flack's Revenge

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Hashtag: Sellers use hashtags to post hot topics, usually related to trending events or celebrities. As more people see the topic, they will comment and repost about it with hash tags.

article thumbnail

Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. Holding a beautiful look book in my hands with the models and creative team we had cast, in a location we had found, shot by a photographer we discovered, and that I had ultimately laid out and written content for felt very rewarding.

Fashion 120
article thumbnail

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. And no one aspect of my job is more important than the other. Some of the commonalities of my days are people and plans. No pitch topic is off the table.

Agency 60