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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. I chose this path because I didn’t want my days to be the same.

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Best and Worst PR Campaigns of 2022

Prohibition

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! For our first campaign round up of 2023, we’re starting with a throwback!

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Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. Holding a beautiful look book in my hands with the models and creative team we had cast, in a location we had found, shot by a photographer we discovered, and that I had ultimately laid out and written content for felt very rewarding.

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Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. 3) Rising influence of creative in content marketing. Small change, big impact.”. Talk to Us !