5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. These products will help students succeed in the classroom by supplying them with the necessary tools to learn, and hopefully spark their creativity.

Company 88

Company Apparel Nonprofit Consumer 88

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. It could be an interactive game, an article with funny screen shots from a hot TV series, or simply a creative video with an eye-catching title.

Social Media 120

Social Media Media Apparel Retail 120

Cision

AUGUST 2, 2016

Holding a beautiful look book in my hands with the models and creative team we had cast, in a location we had found, shot by a photographer we discovered, and that I had ultimately laid out and written content for felt very rewarding. What advice do you have for those looking to begin a career in PR?

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Tell the Story. Once the goals are clear, it’s time to develop messaging.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. And no one aspect of my job is more important than the other. Some of the commonalities of my days are people and plans. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

FEBRUARY 3, 2018

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. But just imagine over 200 million users divulging information like fitness goals, caloric intake, apparel tastes, nutrition details, workout preferences, and sleep habits… all while engaging with your content.”. There is a deluge of content.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. A sports apparel line might get into equipment or exercise programs. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109