Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]
Sword and the Script
DECEMBER 17, 2016
The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. Facebook Inc.
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