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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

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Communication in Top Eight Digital Skills Needed

The Proactive Report

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Using blogging software. use Google Analytics. Coding basics.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

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12 Months of Content Marketing

Beyond PR

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. Looking at your blog’s analytics, you can easily see which posts were the most popular. If you always publish 600-word blog posts, mix it up with a video post.

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. What might this look like?

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. However, it’s something most small business owners, entrepreneurs and public relations professionals don’t know, and it’s career-changing.