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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. Here are some of the most common. . To announce a new strategy.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

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3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. It’s also a skill the communications team at Southwest Airlines has mastered. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “We

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

United Airlines. Viral videos. This post is brought to you by RockDove , a proud sponsor of PRSA. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons can we take from the chaos?

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News You Can’t Use

Flatiron Communications

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. I sue my Hootsuite screens where I am looking at each of the airlines, and the people who are tweeting at them.

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Why it’s important to prepare for a PR crisis

Prohibition

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Has your management or leadership team had to get involved? It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

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