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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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Communications is not Optional – Especially Now

Landis PR

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. He spoke from the heart — without regard for the airline’s possible culpability. As with a first impression, you never get a second chance to issue an initial response. Five crisis PR first responses.

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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Has your management or leadership team had to get involved? Who is monitoring those?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Edward Snowdon wants us to be afraid of big government prying into our lives. Private companies pose more of a threat than governments ever could.