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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally).

Crisis 85
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For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. In each case, the company wasn’t the source of the original problem, but how they responded caused damage to their reputations. . Be quick . Do what you say .

Crisis 58
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. According to AAA data , Europe and Canada are the most popular international destinations.

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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild.

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild.

Crisis 62
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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The cover-up cost him four sponsors, his reputation and – maybe – his career.”. So what could Lochte have done differently?

Crisis 48