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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40
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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The Miracle on the Hudson, United airlines.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Like some technological teddy. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand.

Writing 84
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Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. brand promise. What do you think are the biggest communication mistakes brands make? How did you get your start in communications?

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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Although co-founder George Clooney calls the creation of his billion-dollar brand a “happy accident,” Casamigas had the makings of success from its inception.

Brand 136
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First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. Perhaps United can take some solace in a recent poll that found Americans like United Airlines more than our current president.

Airlines 136