NewsWhip

JANUARY 11, 2024

From ethical resourcing to creating products that don’t disrupt ecosystems, consumers pay attention, and it’s naive of businesses to think they can skirt around the truth and “ greenwash ” their brand, because it almost always ends up in a reputation crisis. Anything less and public opinion may change.

Brand 78

Brand Branding Agriculture Ethics 78

5W PR

FEBRUARY 14, 2024

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. The brand prioritizes sourcing sunflower oil from sustainable agriculture. The longer a company waits, the further behind it’s going to fall.

Consumer 78

Consumer Brand Branding Agriculture 78

Flack's Revenge

AUGUST 6, 2019

What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets.

Corporate 198

Corporate Brand Branding Agriculture 198

Mindful Marketing

MAY 22, 2021

” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. These results reminded me that the AMA has identified five core “Ethical Values,” which include honesty and transparency.

Advertising 115

Advertising Advertising Agriculture Ethics 115

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Investors are seeking clear evidence of how companies are contributing to these new global climate goals, especially in reducing their carbon footprint and enhancing social governance. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Communications Conversations

MARCH 29, 2019

Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger.

Social Media 128

Social Media Agriculture Marketing Media 128

Mark My Words

MARCH 15, 2022

Russia last night banned exports of 200 types of goods including telecoms, medical items and timber plus motor, agricultural and electrical gear until the end of this year. While former president Dmitry Medvedev warned assets owned by Western companies may be nationalised if they pull out of Russia.

Energy 12

Energy Banking Agriculture Chemicals 12