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Standing Out Among Plant-Based Beverages

5W PR

Companies in this space face tough competition. Companies that can make plant-based products taste as good as non-plant-based ones have an advantage. Companies that focus on taste and texture with high-quality ingredients to make beverages that are healthy will attract and keep customers.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets.

Corporate 198
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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companiescompanies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. I had these two really big name companies that were leverageable,” Daria explains.

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

The company is based in Tel Aviv, and also operates in NYC. ” Below I share highlights of each presenting company. ” Below I share highlights of each presenting company. Axis is an advisory firm that connects investors and corporations with tech startups. Eco-Fusion.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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Don't Be Naïve About Native Advertising

Mindful Marketing

” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. ” Think of the approach as camouflage for commercials.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.