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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. There’s another story I’m extremely proud of, but it did not appear in any publications.

Meeting 73
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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. As Steigman Communications has evolved, so too has technology.

Meeting 98
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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Healthcare and the Environment

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Think about how rapidly technology has evolved over the last two decades.

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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The publication educates farmers about new agricultural technologies. Also see: Book Review: 7 Takeaways from Jay Baer’s YOUtility. John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s.

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Examining the (weird) science of communication presentations

PR Conversations

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses.