article thumbnail

Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

I had my midlife crisis at 17.”. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away.

Meeting 98
article thumbnail

The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

The brand prioritizes sourcing sunflower oil from sustainable agriculture. Consumers are savvy, and they’re able to sniff out greenwashing faster quite quickly, which can then turn into an entire PR crisis for brands who have done so in the past. This isn’t just about reducing their own environmental footprint.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

Video 149
article thumbnail

What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

Indeed, the first PR crisis faced by just-announced U.S. In fact, ZDNet advised after the TedCruz.com domain crisis, “if you're thinking your little boy or girl might be president one day, register their domain name now! So what can marketing and PR pros learn from this domain name debacle? You believe that’s thinking too far ahead?

Brand 48