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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

I had my midlife crisis at 17.”. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. A month into her studies at the University of Chicago, though, she started reading poetry. “I From temp to small business owner.

Meeting 98
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Meet the Media – Rick Bacigalupi

Landis PR

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

Meeting 98
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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Keosha Burns has more than 10 years of financial services PR experience: A1: I’ve been a #PR strategist in the financial svr for more than 11 yrs, most of that time in the throws of the housing crisis. ” In times of crisis, this is more important than ever…and fin. Keosha (@Keosha) April 13, 2017. svcs has had A LOT!

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The top external criticisms your brand could face

NewsWhip

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. No business is safe from external reactions.

Brand 78
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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

The brand prioritizes sourcing sunflower oil from sustainable agriculture. Consumers are savvy, and they’re able to sniff out greenwashing faster quite quickly, which can then turn into an entire PR crisis for brands who have done so in the past. This isn’t just about reducing their own environmental footprint.

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Ukraine-Russia conflict: Putin takes revenge on West

Mark My Words

Russia last night banned exports of 200 types of goods including telecoms, medical items and timber plus motor, agricultural and electrical gear until the end of this year. This “will exacerbate the cost-of-living crisis by reducing households’ real incomes”, said Paul Dales, UK economist at Capital Economics.

Energy 12
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

Video 149