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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. 7 best PR uses for video. A public-facing CEO.

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What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

Indeed, the first PR crisis faced by just-announced U.S. In fact, ZDNet advised after the TedCruz.com domain crisis, “if you're thinking your little boy or girl might be president one day, register their domain name now! So what can marketing and PR pros learn from this domain name debacle? Recognize You Can’t Stop [Your Brand] Sucks.

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