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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations.

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How the APR Changed My Future

PRSay

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. Conducting multi-phased details of PR initiatives evolved with ease, and command of the ever-growing owned social media channels that debuted in the early 2000s became deft. A setback at work. My cadence is more sure-footed.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Nowadays, it can all be done in the public domain.

Crisis 62
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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. Within a year, I was running the social media department. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Invest in social listening and media monitoring tools.

Crisis 62
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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Another example of a traditional environment is the telecommunications industry. Brand-building strategies such as social media awareness campaigns, large-scale advertising, press tours, and national/top-tier publication outreach work best in a traditional environment. Name five mobile providers in your head.