Mindful Marketing

SEPTEMBER 6, 2016

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement.

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Mindful Marketing

JANUARY 15, 2016

By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades.

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Mindful Marketing

SEPTEMBER 7, 2016

By Seedepth. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. They recognize and encourage that goal setting and measurement are fundamental to success. Why Should I Care About These Principles? Are The Principles Only For PR Agencies?

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Mindful Marketing

JANUARY 10, 2017

By Seedepth. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. GUEST POST By Mikala Vidal.

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Mindful Marketing

OCTOBER 30, 2015

By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Why didn’t a certain campaign yield the expected results?

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Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

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Mindful Marketing

NOVEMBER 10, 2015

By Seedepth. It’s not an easy way of business for a PR agency partner – sometimes no matter how well you’ve done, there’s no changing your fate when someone wants to work with an agency they’ve known throughout their career. PR agencies are notorious for multiple levels of team members.

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