Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? For B2B, the journey can be long; sales cycles can stretch for months or quarters. Are you set up to engage them quickly with customized information? How many hits we can get? Blog series? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. It comes down to every customer service interaction. It comes down to every customer service interaction. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78