Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? Giving up on earned media is a big mistake. Is earning media coverage more difficult?

Automotive 73

Automotive Media Mobile B2B 73

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. If you need help finding such a partner, check out: 8 Questions to Ask in Your PR Agency Search and 8 More Questions to Ask in Your PR Agency Search.

Automotive 78

Automotive Media Report Print 78

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161