Sword and the Script

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Giving voice.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 7) How B2B Marketing Can Get More out of Trade Shows. I had been gone for a total of about 18 months. Let me know!

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

ReimaginePR

SEPTEMBER 5, 2016

Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. It can also mean that your blog features content that your audience can’t find anywhere else. You own your blog, making it crucial to draw your followers back to your blog. Infographics.

Blogging 120

Blogging How To Infographics Writing 120