Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. Last week, I attended a momentous event for those of us here in Minneapolis.

SMB 99

SMB Social Media Case Study Marketing 99

Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Social media advertising is useless (or is it?). Everything You Need to Know to Run a Successful SMS Marketing Campaign. Shock, horror!

SMB 77

SMB Case Study Nonprofit Social Media 77

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

MAY 3, 2017

It’s increasingly important for all industries, but it’s particularly complex in healthcare due to evolving regulations and platform advertising rules. You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. Paid social is a pretty large topic of conversation as well.

Healthcare 114

Healthcare SMB Social Media Meeting 114