Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2017

It’s increasingly important for all industries, but it’s particularly complex in healthcare due to evolving regulations and platform advertising rules. You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. Paid social is a pretty large topic of conversation as well.

Healthcare 114

Healthcare SMB Social Media Meeting 114