Remove Advertising Remove Policies Remove Storytelling Remove Viral
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. People like my colleague, Jonathan Scharff, who’s one of the smartest people I know and real infrastructure policy expert. 18: The future of storytelling in healthcare communications. Brett Lofgren.

Data 78
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Truth vs. Disinformation: How to Win

Scott Public Relations

It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. They can lead the paid advertising campaigns. Here we go again.

How To 52
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52
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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: There’s an immense amount of truth in that.

Report 225