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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309
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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media. “And

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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. 1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. It’s stood the test of time. #1