Bianchi Biz Blog
NOVEMBER 2, 2020
Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. My startup’s first product, Futurride.com, launched in September. It focuses on new technologies and concepts aimed at making mobility more sustainable. What story or stories are you most proud of?
Mindful Marketing
JANUARY 23, 2021
But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? leadership team members and their degrees: Nick Caton, U.S. on advertising. Is it serious social responsibility or is it a straightforward advertising-spend?
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Maxim Behar
SEPTEMBER 4, 2023
There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?
Stuart Bruce
OCTOBER 30, 2014
Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.
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