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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 163
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. .

Local 88
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Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76
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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

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Digital Video Or Die

Flatiron Communications

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., ” And there’s the rub.

Video 28
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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated.