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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

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Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. Read on for the full interview!

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Mark My Words

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. If you are sceptical it’s not just me saying this.