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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. User Experience (UX) refers to the overall experience people have while interacting with a product or service. What is Native Advertising?

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What journalists need from PR pitches

Presspage

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Don’t look for free advertising. In this article on the Hustle, a journalist actually breaks it down for you.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Maybe more. .

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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). media buyers).

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA).

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. But if Kim Kardashian were to suggest to her millions of followers that they should buy your product, would you be ready to scale up fast?

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The Top 5 Things Every B2B PR Plan Needs

Shift Communications

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). We all watch ‘em, you may as well try to have some fun connecting the dots to your client/product. You want to know a dirty little secret? Think Holistically.

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