Remove Advertising Remove Government Remove Privacy Remove Web
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182
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Bits, Bytes and the Ethics of Data

PRSay

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 249
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Privacy Policy

wiredPRworks

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. These third party sites have separate and independent privacy policies.

Privacy 40
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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. A reset on advertising spend. Games are generally fun.

Marketing 190
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Can Your Reputation Withstand Increased Surveillance?

David PR Group

We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. And wearable cameras are likely next.