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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? This is where Oktavia got ABC Drug Corp.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. It says it has “hundreds of customers…10 of the Fortune 50.”

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. We recommend that our clients advertise on at least one of their social channels to their target market. Here's one way: Spotlight the in-house expert who authored your content piece.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Explain what makes fama PR different and how do you attract employees?

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool.