Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Product launch. Handpicked Related Content. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

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Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

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Measurement Study Data Agency 120

Konnect Agency

FEBRUARY 26, 2021

This brand strategy agency recommends all campaigns touch on owned, earned and paid components that fall into three buckets: storytelling, content and community. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52