article thumbnail

5 Things Everyone Should Know About Pinterest

Cision

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Odds are that Bank of America didn’t come immediately to mind, but that’s the answer.

Pinterest 120
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

article thumbnail

The different types of digital PR campaigns and how they can build online authority

Prohibition

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand.

article thumbnail

52 Sites to Get Free Images for Your Content

Cision

A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). A caveat – many of these sites monetize either by upselling licensed images or with advertising.

article thumbnail

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%). Methodology.

article thumbnail

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. Text, graphics, infographics, videos, photos, etc. But shouldn’t advertising be aiming at this as well? What are we creating?