Advertising B2C Creativity Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Prohibition
FEBRUARY 13, 2024
TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.
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Prohibition
MARCH 15, 2023
Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.
Prohibition
JANUARY 23, 2023
Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Creativity is the only rule. Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C.
MaccaPR
AUGUST 26, 2015
Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. Branded History Museums. Source: Maccabee.com ).
Cision
DECEMBER 5, 2017
You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Similarly, B2C marketers report similar success. I’d recommend for you to check out Canva.com.
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