The Awards Blog

The Case for Paying for Awards

The Awards Blog

Wait, what?! Yes, you read that correctly. Paying for awards may seem counterintuitive—after all, your company worked hard to accomplish certain things and you apparently won. So why should you have to pay? .

Why I Started Technology Awards List

The Awards Blog

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down.

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What It’s Really Like Judging an Awards Program

The Awards Blog

Judges are people, too. When you submit an entry for an awards program, your submission most likely is evaluated by a handful of judges. That is, if it’s an awards program worth its salt.

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Why I Started the Technology Awards List

The Awards Blog

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Useful Tips for Getting the Best Results From Your Award Submission

The Awards Blog

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. However, just being nominated or shortlisted for an award can yield tremendous advantages. In fact, the benefits of winning an award outweigh the negative aspects—if you are strategic. . No joke: entering awards does actually require a lot of time and effort.

How to Write an Award-Winning Submission

The Awards Blog

Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. . In today’s crowded, noisy world, an award is another way to stand out and boost your business profile. Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. .

6 Reasons Why Winning Awards Still Matters

The Awards Blog

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve I’ve even spotted them on Upwork.). However, awards still do matter—and not just to the PR department.

The ROI of Awards

The Awards Blog

The ROI of Awards. By now, you’ve come to realize that awards programs come with a price tag. No doubt, you’ve asked yourself: is it worth it? Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards?

Add ‘Award-Winning’ to Your Bio or LinkedIn

The Awards Blog

Add ‘Award-Winning’ to Your Bio or LinkedIn. Have you ever wondered how so many people and companies seem to have ‘award-winning’ listed in their bio or description? Did you ever scratch your head and ask yourself, ‘How did they win it?’ ’ Well if our list of close to 8,000 awards programs tells you anything, there’s an award out there somewhere for you to consider applying to right now. For Organizations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sephora Will Close All Locations June 5th

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Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

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Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

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Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

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PR Lessons from Walmart's Greeter Policy Change

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Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Common PR Interview Questions

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Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

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Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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Big CPG Brands Will Start Reusing Packaging

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Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

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Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

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George Orwell Predicted How to Tweet Effectively

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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

8 Free Tools Every PR Pro Should Know About in 2019

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Category: Flack Me Summary: Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts

5 Essentials of an Effective PR Plan

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Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

10 Frightening PR Monsters

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Category: Flack Me Summary: As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office

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Avoid These 10 Common Rebranding Mistakes

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Category: Flack Me Summary: Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline

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4 Tips to Write With More Purpose

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Category: Flack Me Summary: When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers

12 Tips to Improve Your SEO

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Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Kraft Convinced Mayo, FL to Rename Itself Miracle Whip

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Category: Flack Me Summary: Before this makes you lose all faith in society, it’s important to note that the name change isn’t permanent and only lasted for a few days

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7 PR Lessons From 'The Big Bang Theory'

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Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

7 Aretha Franklin Quotes to Inspire Comms Pros

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Category: Flack Me Summary: "It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to

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Brand Lessons From PayPal's Mistake

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Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Why and How to Send Effective Press Releases

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Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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5 Types of Tools For Freelance PR Pros

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Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

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Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

5 Social Media Ideas for Non-Profits

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Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

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Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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3 Simple Rules for Telling Compelling Brand Stories

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Category: Flack Me Summary: We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story

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3 Ways to Revitalize Your Instagram Feed

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Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

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The Beginner's Guide to Using Stock Images Without Getting Sued

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Category: Flack Me Summary: You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer

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5 Free Resources to Spice Up Your Content

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Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free