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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Among the top five uses are: 69% use it image creation; 58% use it to generate text; 50% use it for voice and audio purposes; 37% use it in chatbots; and 36% are using it for coding. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received. How is it being used?

Survey 147
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The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

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11 Steps For Crisis Management

Prohibition

It deals with the situation that arises when something bad happens and your organisation is directly involved in it or implicated in some way. It deals with the situation that arises when something bad happens and your organisation is directly involved in it or implicated in some way. There’s no getting around it!

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

Survey 90
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105 Tips for Successful Social Media Marketing

Beyond PR

It is now on your newsfeed, timeline or pin board, just to name a few places. And guess what, it’s not just your writing. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right.