article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust. Develop content that educates and adds value to the customer’s life.

Trends 105
article thumbnail

Your audience with the public

Stephen Waddington

The social web is often described as the largest market research exercise that no one ever commissioned. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service. billion people taking part.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

article thumbnail

Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Bots have been developed to help with customer service, support and sales.

Publicity 164