Stephen Waddington

FEBRUARY 12, 2019

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. Instead technology is used to enable practitioners to work smarter and offer new services. The application of social media in PR needs to start from a more basic position.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

The quarterly data published by social media platforms tells the story. By 2030 everyone on the planet will be connected. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164