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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

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Future of PR: 2020 edition

Stephen Waddington

If you work in issues and crisis it can be especially acute. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. PR can be a stressful occupation.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Bots have been developed to help with customer service, support and sales.

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