Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

FEBRUARY 12, 2019

This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164