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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.


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5 Powerful Sustainability Press Release Examples, Featuring Barbie


trillion in 2026. View complete press release sample Philanthropy Press Release Samples Barbie sends out press releases announcing collaborations with various charitable organizations such as Save the Children and Habitat for Humanity International. In addition to this, the SEC is pushing for more ESG reporting.

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Transparency and Trust: The Role of ESG Reporting


How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

B2C 73
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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. It’s an issue that is radically changing internal and external communications. It often does more harm than good.