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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.


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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Probably not.

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Transparency and Trust: The Role of ESG Reporting


This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

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5 Powerful Sustainability Press Release Examples, Featuring Barbie


Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. trillion in 2026. This press release clearly communicates Barbie’s charitable efforts that directly tie into important events. By Melissa Strle Are you looking for great sustainability press release examples?

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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Organisations are people.