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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.


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5 Powerful Sustainability Press Release Examples, Featuring Barbie


Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. trillion in 2026. View complete sample press release Barbie’s sustainability press releases clearly convey the corporate ESG messages. By Melissa Strle Are you looking for great sustainability press release examples?

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Transparency and Trust: The Role of ESG Reporting


This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Read on to find out what the experts have to say.

B2C 73
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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. I credit Simon Sinek and his Start With Why franchise.