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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

I started by reading and looking at videos on the web. It also induces being part of creativity in AI groups. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. We also hope to collaborate with chief executives and companies deploying AI. It can be overwhelming.

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How the Pandemic Changes Have Affected Business.

Maxim Behar

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. That was just plain logical.

Travel 64
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Connect with video stories. Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules , a brand creative firm based in Minneapolis.

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