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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Adapting PR strategies for diverse news platforms demands flexibility, adaptability, and a deep understanding of the evolving media ecosystem.

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The Risks of Brand Stances on Political Issues

PRSay

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Clear messages on complex issues are important.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

2024, January 13). 2024, January 13). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Source: Journal of Professional Communication 9 Grunig, J. 2024, January 13).

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

While I don’t think Gartner has the expertise or influence in comms that it might in other markets, if you are in the market for an internal comms platform, it can’t hurt to download the report and have a look. PR tech mentions Meltwater releases “winter” updates. Virtual learning for virtual reality. click image for higher resolution) 6.

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