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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73
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Book review: Leading the Listening Organisation

Wadds Inc.

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. So, says Propel, which provides PR software.

Report 106
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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. Teasing about upcoming products, Robiar hints at an exciting release in spring 2024—a product infused with olive oil beneficial for both skin and hair.

Industry 130
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 200
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How to solve the top content creation challenges in B2B content marketing

Sword and the Script

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

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Election 2024: A Guide for Building Stability in Unstable Times

Stern + Associates

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 100