The Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Workplace violence.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Paired with this feature, they can build more relevance and sales amongst your target audience.

Trends 62

Trends SEO Viral Social Media 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 75

Radio Television Media Local 75

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78