Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. Have you ever heard of telematics? Image credit: Pixabay.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun?

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity.

Social Media 96

Social Media Marketing Media Creativity 96