Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 92

Survey B2B Report Video 92

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. B2B buyers require an omnichannel marketing approach. B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. Not content marketing.

B2B 99

B2B Trade Shows Survey Study 99

PR 20/20

MARCH 7, 2017

This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Marketing PSTD. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167